7 Key Drivers of Successful Recession Marketing Plans

Canadian consulting firm, Arcus, recently researched marketing strategies in a slow market and found 7 key drivers of successful marketing plans. Among these is taking the time to really understand how your most profitable customers are redefining value in a recession. Chances are good that buyers will expect more for their money, will spend more time searching for value and will be less brand-loyal than they usually are.

Marketing in a Recession [via Canadian Marketing Association].