7 Strategies for Marketing in a Recession

Here’s another list of strategies for marketing in our challenging economy. This one comes from Marketo. Actually, it’s been around a few months, but it’s a very good list. Worth revisiting.

The 7 strategies are: 1) use lead management to maximize the value of each lead, 2) focus on your house list, 3) build and optimize landing pages, 4) create content for later in the buying cycle (our clients are getting good results with this one), 5) appeal to nervous buyers, 6) align sales and marketing, and 7) don’t be a cost center.

More info in the article.

7 Strategies for B2B Marketing during a Recession: The Definitive Guide [via Modern B2B Marketing].