Another Vote for Social Media in Tough Times

As more and more experts jump on the bandwagon with advice about marketing in this lousy economy, one area is really rising to the top — social media. Interesting that an economic meltdown might be just what it takes to push marketers into testing out these new communication avenues.

Brian Solis writes that appealing to those who can help spark word of mouth is essential for technology marketers today. His message applies to other types of companies as well.

During Tough Times, the Echo Chamber Can Be Your Best Friend [via TechCrunch]