As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good suggestions for steps to help make sure your release gets a good ranking on the search engines.

Ten Ways ot Make Press Releases More SEO Friendly [via Mashable].

A new report from Google takes some of the mystery out of search engine optimization. This is not a tool for SEO professionals - or anyone charged with getting good positions on Google. It’s way too basic for that. But it is a handy way for the uninitiated to get a quick overview of the fundamentals. Good for company owners, web marketing newbies or anyone who is investing money in SEO without doing the work themselves.

Google’s SEO Starter Guide

From oDesk comes a great list of ten ways to do more with less. Not all of them are marketing related, but what the heck? We have to run our businesses too.

Budget Salvation! 10 Ways That Less Does More [via oDesk Blog]

While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious. » Continue reading “Expect Search Marketing Results to Slow”