As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good suggestions for steps to help make sure your release gets a good ranking on the search engines.

Ten Ways ot Make Press Releases More SEO Friendly [via Mashable].

A new report from Google takes some of the mystery out of search engine optimization. This is not a tool for SEO professionals - or anyone charged with getting good positions on Google. It’s way too basic for that. But it is a handy way for the uninitiated to get a quick overview of the fundamentals. Good for company owners, web marketing newbies or anyone who is investing money in SEO without doing the work themselves.

Google’s SEO Starter Guide