It’s hard to be efficient in marketing without the help of a CRM (customer relationship management application) to keep your interactions with prospects and customers organized. And efficiency is key in a bad economy. But which one should you use?

When it comes to CRMs, we’ve tried everything from a home-grown application to ACT, Salesforce, Sugar, Zoho, Sage and I don’t even remember what else. We finally landed on Highrise CRM from 37 Signals. » Continue reading “Organize Your Contacts AND Save Money with Highrise CRM”