As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good suggestions for steps to help make sure your release gets a good ranking on the search engines.

Ten Ways ot Make Press Releases More SEO Friendly [via Mashable].

While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious. » Continue reading “Expect Search Marketing Results to Slow”

At premier articles directory EzineArticles, articles submission were at an all time high this past week. Article submission is low cost and it potentially helps with traffic acquisition - both as an aid in search engine optimization and by exposing the article (and your URL) to a variety of visitors at other sites. Some marketers swear by it.

Bring It On [via EzineMarketing]