Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.
In a bad economy, people tend to buy only the things they need - not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.
Marketing in a Recession [via Seth Godin's Blog].
When the economy is soaring, some businesses can get by without too much marketing. Such is not the case in bad times. Take the housing market for example. When things were hot, house and trade suppliers had all the business they could handle. Now they’re scrambling and web marketing looks good. It’s a relatively inexpensive way to get your marketing going.
More Businesses Using Web Marketing in Poor Economy [via Wall Street Journal Digital Network].
It’s hard to keep an Aussie down, and a November surge in consumer confidence among Australians could be good news for companies selling to this market.
Aussie Consumer Confidence Up Despite Economic Meltdown [via The National Business Review].
You’re not going to change the economy so you might as well roll with it. Use this time to build trust with your clients, examine your failures, get creative, and learn to listen.
Recession Offers Fine Fertilizer to Grow Your Business [via LG Business Solutions]
We’ve said it before. Economic downturns can can offer a wealth of opportunities to smart marketers. But just how long do you have to take advantage of it? The editors of Money Magazine predict the recovery will begin in the second quarter of 2009.
2009: Year of the Thaw [via CNNMoney.com]
No matter how firmly we believe that marketing is critical in an economic downturn, it’s inevitable that some budgets will get cut. If yours is one, Heidi Cohen, writing on the ClickZ Network, has a few suggestions for proactively dealing with a budget cut. Her suggestions fall into two categories: 1) determine your current business situation and then 2) redirect your remaining marketing spend. Most important of all, don’t panic.
What to Do When Your Marketing Budget is Cut [via ClickZ].
There are plenty of “top ten type” lists on how to market in the economic meltdown — and we’ll no doubt see many more. Not all of these lists offer new and exciting ideas. In fact, most of them overlap greatly. That’s because the ideas are sound. And you never know which list will be the one to make you act.
Ten Tips for Winning in a Bad Economy [via From the Desk of Mark Tewatt]
“History has shown that it is the companies who continue with aggressive, yet relevant, marketing during the slow times that are first to emerge when the economic tide turns.” So writes Stuart Ayling in a recent article. He points out a number of good ways that marketers can cut costs and save money in a bad economy and even improve your competitive position.
Smarter Marketing in a Slow Economy [via WebProNews]
Few - if any - market niches are left untouched by this lousy economy, so what’s a marketer to do? Identify who in your market is being affected and figure out creative ways to help them solve their problems while bringing attention to your products or services. In other words, think!
Marketing in a Bad Economy [via Friday Traffic Report].
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