How to Raise Your Prices During a Recession

Sounds counterintuitive to even think about increasing prices at a time when people are cutting back on buying, but sometimes you have no choice. Rising costs, for example, will make you choose between a price increase or a profit decrease. Will a price increase cause people to stop buying from you? Not if they see the value of your product or service. The alternative is to leave your prices the same and lower the cost of what you’re selling. Paul B Brown provides input from a half dozen experts.

Not a Bad Time for Small Businesses to Raise Prices [via NYTimes.com]