Bryan Eisenburg, writing for ClickZ, tells us that innovation and doing more with less are the keys to surviving the financial crisis. Not a surprise, but he’s right. We must find ways to offer our customers greater value at less cost to them and to ourselves.
Online Marketers Can Weather the Financial Crisis [via ClickZ].
From oDesk comes a great list of ten ways to do more with less. Not all of them are marketing related, but what the heck? We have to run our businesses too.
Budget Salvation! 10 Ways That Less Does More [via oDesk Blog]
You’re not going to change the economy so you might as well roll with it. Use this time to build trust with your clients, examine your failures, get creative, and learn to listen.
Recession Offers Fine Fertilizer to Grow Your Business [via LG Business Solutions]
While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious. » Continue reading “Expect Search Marketing Results to Slow”
We’ve said it before. Economic downturns can can offer a wealth of opportunities to smart marketers. But just how long do you have to take advantage of it? The editors of Money Magazine predict the recovery will begin in the second quarter of 2009.
2009: Year of the Thaw [via CNNMoney.com]
Just in case you missed Thursday’s B2B Online / Eloqua webinar on Justifying Your Marketing Spend in a Tough Economy, I’m listing here a few of the more interesting findings. I confess to leaving the webinar before it was over - not because I was bored but because of a prior commitment. I made it all the way through the presentation by Stefan Tornquist, Research Director at MarketingSherpa, and most of these points come from him.
Undoubtedly, these are companies that understand the competitive opportunities that present themselves when economic conditions force or scare other companies into retreat.
History shows us that these companies - the ones who increase or at least maintain aggressive marketing programs - are the companies that will come out ahead when the economy turns around. » Continue reading “4 Findings that Reflect Marketing in a Poor Economy”
Canadian consulting firm, Arcus, recently researched marketing strategies in a slow market and found 7 key drivers of successful marketing plans. Among these is taking the time to really understand how your most profitable customers are redefining value in a recession. Chances are good that buyers will expect more for their money, will spend more time searching for value and will be less brand-loyal than they usually are.
Marketing in a Recession [via Canadian Marketing Association].
According to Forester Research, social networking is now mainstream. Granted, they are talking about consumer - not business-to-business - markets, but still this means that marketers have to stop and take a look at the channel. Biggest gains are in reading blogs and writing reviews.
Forrester: Social Web Now Mainstream [via AdWeek].
Here’s another list of strategies for marketing in our challenging economy. This one comes from Marketo. Actually, it’s been around a few months, but it’s a very good list. Worth revisiting.
The 7 strategies are: 1) use lead management to maximize the value of each lead, 2) focus on your house list, 3) build and optimize landing pages, 4) create content for later in the buying cycle (our clients are getting good results with this one), 5) appeal to nervous buyers, 6) align sales and marketing, and 7) don’t be a cost center.
More info in the article.
7 Strategies for B2B Marketing during a Recession: The Definitive Guide [via Modern B2B Marketing].
At premier articles directory EzineArticles, articles submission were at an all time high this past week. Article submission is low cost and it potentially helps with traffic acquisition - both as an aid in search engine optimization and by exposing the article (and your URL) to a variety of visitors at other sites. Some marketers swear by it.
Bring It On [via EzineMarketing]
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